What Hat are you wearing today in your SEO efforts?
HATS and more Hats
Black hat, Blue Hat, White Hat whats it all about?
There are a variety of number of shades of hat that cover the SEO world.
White Hat – A clean way of ranking websites
Grey Hat – Using some partial white and black hat techniques to rank websites.
Black Hat – Devilish spam methods to rank websites by any means. There is obviously more to it than that but as a simple rule of thumb the 3 areas cover all SEO methods. Negative SEO has crept into SEO marketing in recent years thanks to Google changes in its Algorithm.